Posts by Patrick Kelly
I have spent many years working with both B2B and B2C brands to implement data-driven marketing strategies covering paid search, SEO, Social media and marketing automation. You will also find me catching up on the latest Marvel releases or playing the latest RPG.
Brands across all industries need to rethink their mobile experiences to focus on speed A study by Google Research found that the average load time for a landing page on mobile is 22 seconds on an average 3G connection, while over …..
Chart of the Day: Image and Link post contribute to a 20% decrease in engagement Analysis of 880 million Facebook posts by brands in the last 12 months conducted by Buzzsumo has revealed that the average engagement was relatively steady in 2016. Come …..
Chart of the day: Reporting the ROI of Social and Content Marketing proving difficult for marketers As marketers we are constantly juggling more projects than seems possible at times – planning the next campaign, delivering the current one as well as …..
Chart of the Day: Millennials (18-34 year olds) utilize a greater range of channels before purchasing products online than Gen-X and Baby Boomers As consumers, we are more savvy with our purchases that ever before. By the time we have finally decided to buy …..
Chart of the Day: Looking to increase sales? Abandon Cart programs could be just what you need The opportunities Marketing Automation provides your business is immense. I’ve always found that it is more difficult to decide which sequences to launch …..
Marketo forms a new alliance with Google Cloud Marketo, a leading marketing automation provider, recently announced their new alliance with Google Cloud. Starting in 2018 both companies will join forces to migrate Marketo’s platform from their own data centres to the Google …..
Chart of the Day: B2B consumers value a much more personal service than B2C consumers Across the web, you will find hundreds of thousands of articles describing the difference between B2B and B2C marketing and the differing needs of their respective …..
Chart of the Day: Finance, Manufacturing and Travel Industries reach the email inbox 9 out of 10 times For email marketers, the prospect of your emails not reaching the inbox has been a consistent worry. Email services for consumers (Gmail, Outlook etc) …..
Chart of the Day: Exclusives, rewards and a sense of achievement drive people to purchase Visit any ecommerce company website and you’ll likely find you can sign up for a free account or a free trial of the product/tool/service, with which the …..
Chart of the Day: Consumers prefer to compare and switch on desktop The need for businesses of all industries to perfect their mobile experience has never been more important than it is in 2017. Google promoting Accelerated Mobile Pages and …..
