Posts by Neil Davidson
Neil Davidson is the Founder of MWP Digital Media, a leading Corporate Video Production Company. He also runs My Web Presenters who specialise in creating video spokesperson videos. They work with businesses of all sizes to create and market compelling and emotive videos that get specific and clear results. If you would like to have a conversation about how to create video for the web then please contact Neil here.
A briefing and research on native video advertising effectiveness Native video advertising is potentially quite controversial. The term refers to advertising that is designed to blend in with the page it is placed on. In other words, it is advertising …..
A briefing on this new branding feature in YouTube’s “One Channel” Viewers who are yet to subscribe to your YouTube channel and visit your channel page, can now be greeted by a video telling them why they should hit the …..
A summary of mobile video marketing trends In this article we are going to show how mobile video usage is likely to change in the coming years and offer some tips on how you can ride the wave to benefit …..
Ideas for using Google+ Hangouts for business I said the same thing about mobile phones, fifteen years ago, but I really believe Google Hangouts really are the future. In this article you will learn what a Google Hangout is, how …..
New options for reaching your target audience through specialist video network channels Networks represent a demand from consumers for YouTube to grow from being a collection of random videos to something more organized and therefore accessible and useful to audiences. …..
How to plan, create and market a ‘how-to-video’ ‘How to’ videos are one of the most popular video types on the net, so should always be considered as part of your content marketing efforts. They are an accessible format that …..
How considering the psychology of your audience can yield more effective creative I recently read this interesting psychology article about a phenomenon called the ‘False Consensus Effect’, which is directly applicable to so many situations. In a nutshell, it is …..
Options for incorporating video into your Powerpoint presentations Powerpoint is a bit like Marmite. You either love it or hate it. However, the same person can love Powerpoint one day and hate it the next – because it all depends …..
An overview of the options available for TrueView YouTube advertising AdWords for video allows you to advertise in a similar way to the traditional TV advert – your advert can be displayed on a video before, during or after it …..
Repurposing with a purpose Content marketing is a large investment both financially and strategically for any business. This post is designed on the principles that if you are investing a lot into content creation it makes sense to be creative …..
