Posts by Mike Berry
Mike Berry is a UK-based Digital Marketing Blogger, Trainer and Consultant. You can follow Mike on Twitter or connect via LinkedIn. Mike is Course Tutor on the IDM (Institute of Direct and Digital Marketing) Diploma in Digital Marketing and the IDM's Complete Digital Marketing 3-day professional course; author of ‘The New Integrated Direct Marketing’, (Gower) and a Partner at Aprais, a global agency/client relationship management consultancy. View Mike's company blog at http://mikeberryassociates.com.
3 critical areas you will need to invest in to have a successful 2017 “In the middle of difficulty lies opportunity.” Albert Einstein Well there were plenty of difficulties for digital marketers in 2016, so let’s start 2017 by focusing on …..
Convincing “the boss” of the need for bigger digital marketing budgets Those of us who would describe ourselves as ‘digital specialists’ have a vested interest in evangelizing digital; we love it, we believe in it and we want to do …..
The TOP 5 Trends to look out for in digital marketing in 2015 1.Mobile (still) “It’s all going mobile”. Yes, we’ve been saying this for some time now. And every year it gets more true. The technology gets better (both …..
How to prosper in a world of Digital Disruption It’s become fashionable in business/ technology circles to talk about ‘disruption’. As a ‘good’ thing. Not like a broken-down train on the London Underground which causes chaos in the evening ‘Rush …..
Two apparently contradictory reports on UK digital ad spend Two stories in the marketing press caught my eye recently because they appeared to contradict each other and each is from an impeccable source. One set of figures comes from the …..
More predictions for marketing using digital technology platforms in 2012 Wow: it’s 2012. Now thoughts naturally turn to the future. What might this year hold for the world of Digital Marketing? Of course none of us knows for sure. The …..
