Posts by Matt Clarke
Today Matt works at Adobe UK advising customers on a wide range topics across digital marketing and supporting Adobe's clients to become best-in-class multi-channel marketing organisations. Matt has worked across multiple industries over 15 years, most notably with BP where he led Usability, Web Analytics and Email Marketing as part of the global COE. Based in London and today working with leading retailers, Matt specialises in delivery of Adobe's Digital Marketing Cloud. During his career Matt has worked across many fields of expertise including; Email Marketing, Marketing Automation, eCRM, Social Media Marketing, User Experience, Accessibility, Web Optimisation and SEO. Connect with him via LinkedIn or Twitter.
Integrating email marketing into a display ad campaign boosts recall by 13% I’m sharing this recent research study since it offers some interesting results and insight for multi-channel marketers. It covers an area you don’t see discussed so much – …..
Research showing how should we create dialogue by combining email and social media marketing with other channels I’ve recently been involved with creating the programme for the upcoming eCircle event: ConnectEurope2011. As for last year I will share some highlights …..
What does your email signature say about your brand? A signature is like a snapshot of your personality. Do you know when you sign your name in a personal or professional communication unknowingly you disclose much more about yourself, than …..
Connect 2010 email marketing conference summary “It’s all about the conversation” was a key message from Connect2010 email marketing conference which I attended in October. Organised by eCircle, and now in its 5th year, the event included a rich mixture of …..
I have a confession. I use the Typepad text editor and I have even recommended it to others… This means against the Top 100 blogs shown in the graphic, I sit with Geekdad, The Pioneer Woman and Seth Godin who …..
