Posts by Mark Brownlow
Mark Brownlow is a former email copywriter and publisher of the retired Email Marketing Reports site. He now works as a lecturer and writer. Connect with him via Lost Opinions.
Approaches to increase the value of your email messages Part 2 When resources are scarce When we try to make email more valuable for subscribers, we tend to focus on technical and transactional optimization. Which means we focus on making …..
Approachs to increase the value of your email messages Part 1 Emotional value Subscribers give you an address, attention and access to the inner sanctum that is their inbox. And they expect something in return. Some kind of value from …..
A manifesto for integrating email marketing with other channels based on marketplace trends So, yes, it’s the traditional time of year for posts offering perspective and prophecies on what you need to do to get through the next year successfully. …..
Success seems such an easy thing to measure in email marketing. Even the lowliest of campaign software should report “opens” and clicks. And many marketers have access to more-important post-click metrics, like sales, downloads, page impressions, donations etc. Most arguments …..
The overhaul required to add a few percent to your results can easily leave you wide-eyed and intimidated. And casting worried glances at your budget. Fortunately, there is such a thing as a quick fix in email marketing. Sort of. …..
Email marketers were all-a-flutter recently when Google announced the Priority Inbox feature for Gmail. And for good reason. Not because the Priority Inbox is a big deal in itself, but because of what it represents: the era of the intelligent …..
In the days of Heraclitus, mobile messages involved horses. But his wise words about the constancy of change apply so well to mobile email. Mobile long meant a senior executive armed with a BlackBerry that turned HTML email into something suited …..
Last month I gave four reasons why the status quo isn’t good enough for your email marketing. One reason was growing email competition, so it seems sensible to review some of the things you can do to ensure it’s your …..
Email marketing has alway enjoyed a reputation as a reliable source of responses. Send an email, get sales…send an email, get registrations…send an email, get pageviews… While the results are still remarkably good, each year they get a little bit …..
In email marketing, what you see is not what your readers see. Literally. The lovely HTML email template you or your designer sent to your email account may look great to you. But once that email lands in the inboxes of …..
