Posts by Mark Brownlow
Mark Brownlow is a former email copywriter and publisher of the retired Email Marketing Reports site. He now works as a lecturer and writer. Connect with him via Lost Opinions.
…and what they mean for your own emails Email marketing has been around a while. Anything with a long history inevitably picks up its own set of truths, half-truths, beliefs, myths, best practices, rules, guidelines and even jokes. A new …..
New survey challenges the myths about consumer email relevancy Each year, the UK’s DMA, fast.MAP and Alchemy Worx produce the Email Tracking Report, covering email attitudes and email-related behaviours among consumers. The 2013 survey results challenge a few myths about consumer …..
Slides, videos, white papers, design galleries, articles and more (+ five quick tips) Q4…one number and a letter that has heart racing at retailers everywhere… There are lot of great sources to help you with your Christmas and year-end email …..
Keep calm and keep mailing… Like a lot of people of a certain age and disposition, I draw my wisdom from the novels of Douglas Adams. For example, the front cover of the Hitchhiker’s Guide to the Galaxy has practical …..
Five key takeaways from new email marketing research It’s the Holy Grail of subject lines, the El Dorado of email marketing…the one word that tugs magically at the heartstrings, calling siren-like to the customer to claim that click. And it …..
When to use specific subject lines (and when not) The more people open your email, the better. So your subject line should go for maximum opens, right? Probably not, actually. Here’s why… First, take a look at your email list. …..
Retail email expert Chad White talks about email frequency, list acquisition, mobile challenges, and more… Retail email has seen its stock rise significantly in recent times. And recognition of its value as a significant source of both online and offline …..
Email marketers still see much room for improvement, but not all optimization needs may be critical As Benjamin Franklin no doubt mentioned, “…nothing can be said to be certain, except death and taxes (and email ROI).” Of the 1300+ marketers …..
The value of setting, meeting and changing subscriber expectations If at first you don’t succeed, lower your expectations… It’s the secret to a happy life. And one of the (seemingly hundreds) of secrets to email marketing success is guiding and …..
How do you bridge the gap between email’s value and the failure to recognise this value? As a marketer, what do you associate with email marketing? The traditional media impression is one of an ageing Labrador: reliable, steady, still capable of doing a …..
