Posts by Marie Page
Marie Page @marie_page is one of the UK’s leading Facebook marketing experts. She is a founding partner of digital marketing consultancy The Digiterati and the Digiterati Academy, an e-learning portal for marketers and entrepreneurs. She recently published a book and online course “Winning at Facebook Marketing with Zero Budget”.
How to use Facebook for a friendly B2C ‘webinar’ alternatives Facebook is ‘the’ social media platform for communicating with consumers in 2012 and looks set to continue well into the future. Many brands have moved away from microsites and instead …..
Putting Facebook at the centre of communications strategy including 8 techniques to engage Facebook fans The brand we’re featuring in this case has created the third most engaged Facebook Page in the UK. Although Vets Now is the UK’s leading provider of …..
Integrating blogging with other communication tools – an integrated approach Although blogging is far from new, I find that relatively few organisations have really started using blogs effectively. Where they have, they have found a tool that delivers on multiple fronts …..
How NOT to use social media to communicate It’s confession time. At some stage or other I have probably committed most of these crimes while posting to social media. Some I still do on a nearly daily basis, although am …..
Are you a Creator, Critic, Collector, Joiner or Spectator? If you’ve not seen Forrester Technographics tool before you are missing a treat. Showcased in the book Groundswell, Technographics is Forrester Research’s methodology for surveying customers. Its similar to segmenting by demographics …..
Why communications need to change even more to truly engage online audiences In this post I’m going to take a look at what makes social media different from the media choices that have come before. Only through understanding the differences …..
An introduction to business use of social media for marketing Talk to a non devotee about social media and they will still tell you that it’s either a tool for geeks or for students that have nothing better to do …..
