Posts by Marie Page
Marie Page @marie_page is one of the UK’s leading Facebook marketing experts. She is a founding partner of digital marketing consultancy The Digiterati and the Digiterati Academy, an e-learning portal for marketers and entrepreneurs. She recently published a book and online course “Winning at Facebook Marketing with Zero Budget”.
A tutorial on how to use Facebook’s Power Editor If you are a regular advertiser on Facebook you really ought to be using Power Editor to create your ads rather than the standard self serve ad tool interface. Facebook’s own help …..
Creating Custom Audiences, Lookalikes on Facebook, relaxed rules on cover images and nested replies There has been (yet another) exciting new development rolled out by Facebook for advertisers recently – the Lookalike audience targeting feature. As you may have read …..
Have you tried Facebook’s Promoted Pages yet? I noticed something new in my admin panel last week. Yep, I’d finally got Promoted Pages rolled out to me. Sometimes I think I’m the last admin on the planet to get the …..
Nested Comments are currently a “work-in-progress” Facebook rolled out yet another change in the last couple of weeks which enables nested replies. My understanding was that the new feature was only being rolled out to pages with over 10,000 fans, …..
An experiment to assess what drives organic Reach on Facebook? Likes, Comments or Shares? I wrote recently about some comparisons I had drawn between different types of post on Facebook with a view to drawing conclusions about the most effective …..
My experiences in allocating online ad budgets between PPC, Sponsored Stories, Promoted Posts and Facebook Ads According to a recent Search Engine Land post, some Google customers are abandoning PPC due in part to rising keyword prices. It’s an interesting …..
A case study of using social media in higher education In this post I will give a summary of a detailed analysis of some findings from a brief audit Carlton Jefferis and I have recently carried out when pitching for …..
Experiments in reviewing the impact of content types on Edgerank Along with most commentators on Facebook, I’ve written extensively about the new Edgerank algorithm in recent weeks. It’s clear that many brands have experienced a significant drop in organic reach …..
The fourth in the annual series reminding us about the power of social media I’d be surprised if you have not seen one of Erik Qualman’s Social Media Revolution videos or the very funny parody (shown below). Here’s the latest …..
Facebook responds to brand backlash… Last week I explained the changes to the Facebook algorithm which resulted in a huge drop in organic reach for brand pages. Facebook has responded with a small tweak, just rolled out in the last …..
