Posts by Marie Page
Marie Page @marie_page is one of the UK’s leading Facebook marketing experts. She is a founding partner of digital marketing consultancy The Digiterati and the Digiterati Academy, an e-learning portal for marketers and entrepreneurs. She recently published a book and online course “Winning at Facebook Marketing with Zero Budget”.
Plus a great Facebook UGC idea I wrote previously about a useful tool that enables you to link up social conversations from Facebook and Twitter with a blog post that then turns your blog into the engagement hub pulling in …..
Combining conversations from different platforms It started with a moan over dinner. I was chatting with sometime Smart Insights blogger Yusuf Bhana about how well things were going on the Musicademy Facebook Page but how frustrating it was that we …..
Specific CTAs now available to increase response for advertisers using Power Editor Facebook has rolled out a new feature recently that’s useful for Facebook advertisers to be aware of since it’s specifically to help with boosting direct response. You can …..
Combining broad categories with precise interests. Plus a clever alternative to the Boost Post button. As you are probably aware by now, Facebook offers some really nicely drilled down advertising options for targeting possible customers. Using these could become more important …..
Using custom audiences to improve Facebook targeting How would you like to target advertising to people with similar characteristics to your existing customers and prospects? Like subscribers on your mailing list for instance? Well, that’s the offer of Facebook’s custom …..
A tutorial on creating dark posts – a technique many big brands are now doing newsfeed advertising Facebook has become quite the place of the dark arts in recent years as brands seek to outdo each other in the advertising …..
Do you dare ask your mailing list if they want to unsubscribe? In this post, I’ll veer away from my usual advice and updates on Facebook, although Facebook does feature. This is the story of what some might think is …..
A tutorial on Facebook’s updated business page insights I was very excited to finally get Facebook’s new Insights rolled out last week. Well worth the wait. Not sure if you have the new Insights? Take a look at your Admin …..
Get to grips with a little used but highly effective ad type Sponsored Stories have been one of the most consistently effective ad types I use to get people to click to my Facebook Page. The reason these work so …..
Sharing screengrab tools (including how to screen grab a really long post with a single click) I mark a lot of student marketing assignments. It’s good to see students using visuals, but I’m often surprised at how many are still …..
