Posts by Marie Page
Marie Page @marie_page is one of the UK’s leading Facebook marketing experts. She is a founding partner of digital marketing consultancy The Digiterati and the Digiterati Academy, an e-learning portal for marketers and entrepreneurs. She recently published a book and online course “Winning at Facebook Marketing with Zero Budget”.
Using LinkedIn to increase visibility of your content and drive referrals to your website I’ve seen lots of case where people aren’t really making the most of LinkedIn. Yes, they may use LinkedIn to keep their CV updated and occasionally send …..
Is it best to boost a Facebook post, create an ad using the post or create a separate ad that’s not in newsfeed? I used to strongly advise clients against “boosting” posts on Facebook. It’s not that I’m generally against …..
Facebook’s Power Editor ads platform is certainly not for the faint hearted, but once you’re confident with it, it’s unlikely you’ll return to the native “self serve” ad platform. I’ve used Facebook’s Power Editor for ads for several years now, …..
An introduction to getting visibility in social streams by understanding the algorithms used by Facebook, YouTube, LinkedIn and Pinterest Google was the first major search engine to use a sophisticated algorithm to determine the relevancy of web pages in search results. Their …..
A 9 step tutorial and example of Facebook’s multi-product ads Facebook has rolled out an exciting new update in recent weeks – the Multiple product ad – not to be confused with Dynamic Product ads which are a retargeting option most relevant …..
Plus how one post got a reach of over 400% There’s not a lot that Facebook offers brands for free any more but here’s a little known technique that might just net you a few new fans without having to …..
Plus a clever Facebook cover image trick With ever lowering Facebook reach, fan acquisition on Facebook is increasingly less of a desirable goal. Yet I do believe that the platform still has a major role to play for many brands, …..
Are Facebook Admins not paying enough attention to the data behind their Reach figures? I’ve been digging down a little deeper into Facebook Insights of late trying to get a handle on the organic reach issue with the current …..
A handy guide to the size specs and range of ads available on Facebook If like the rest of us you are continually flummoxed by the myriad of ad types on Facebook, let alone the idea size dimensions for mobile, …..
An example showing recommended changes for cover image, tabs and apps As previously notified on Smart Insights, in March Facebook announced there would be a major update to its Facebook brand pages. It has now confirmed that by 6 June all Facebook …..
