Posts by Farhad Divecha
Farhad is the director of AccuraCast, a London-based digital marketing agency, who writes extensively about technology and trends in search marketing. You can follow him on Twitter or connect on LinkedIn.
Using the right technology is key to optimising multi-channel retail strategy Understanding the full impact online activity is having on offline sales has become something of a holy grail amongst marketers. Online advertising platforms, whilst bringing far greater measurability for …..
Wearable technology trends and the future of digital selling Until what seems like very recently, wearable technology has remained on the fringes of consumer consciousness, with most people unsure what to make of it. ‘What’s the point in moving the …..
Optimising and connecting customer touch points Marketing expert Dr. Jeffrey Lant, says that in order to penetrate a consumer’s consciousness with your brand, and to make significant penetration in a given market, you have to make contact with the prospect …..
