Posts by Lara Fawzy
Lara is author of Emerging Business Online: Global Markets and the Power of B2B Internet Marketing (FT Press, ISBN 13: 9780137064410, 291). Her marketing experience includes that with Cisco Systems from various roles, including online customer relationship marketing for emerging markets (based in the UK and in Cairo). Lara has worked closely with local marketing teams, sales teams, and agencies across emerging markets, creating and executing online marketing campaigns using complex data segmentation and tracking and reporting on campaigns through advanced customer relationship management tools. Lara has also worked for O2, Telefonica, as a Campaign Manager, launching the high-profile Apple iPhone 3G in the UK business market and helping to redesign the company website. Lara is a qualified Chartered Marketer. She graduated from University of London, Royal Holloway, School of Management, with a Management BSc, specialising in marketing. You can connect with Lara on LinkedIn and Twitter.
How today’s Global Digital Marketing Leaders can get closer to their customers There’s really no better way for global digital marketing leaders to learn about marketing to a new international market, or emerging market than by living in one, or two, or …..
Applying the Ebocube B2B Digital Marketing model for international market development Emerging markets are countries experiencing relatively recent industrial, political and technological change resulting in rapid economic growth. Emerging markets cover more than the BRICs (Brazil, Russia, India, China, South Africa), …..
