Posts by Kim Greenop-Gadsby
I get very excited about all things email because I'm just a #EmailGeekUK. I was born and bred in South Africa and have over 16 years experience in web development and digital marketing. When I'm not being an email geek, I spend my time with my husband, two sons and our menagerie of pets.
Chart of the Day: What challenges you when it comes to email marketing? Part 1 of 4. For email marketers, there will always be aspects of email marketing that are a challenge. The below chart looks at the various areas …..
Chart of the Day: How is video being embedded into email marketing? Email has limitations in what can be displayed correctly in email clients. But none more so than video playback. The safest route would be a static image, meaning …..
Chart of the Day: Gmail inbox placement and read rates In 2013, Google rolled out its restructure of the Gmail inbox and introduced their tabs layout. Back then email marketers believed it would be the “death of email marketing”. So …..
Chart of the Day: Simple vs complex subject lines Many email marketers keep their subject lines simple and short, but are these causing recipients to fail to read on? “Not only does this study suggest that complex language leads to …..
Chart of the Day: Email benchmarking report 2016. The DMA’s Email benchmarking report, sponsored by dotmailer, covering email performance data from 2015, has been recently released. They cover emails delivered, open, click through and click-to-open rates. But the dramatic statistic is …..
Chart of the Day: What is the best day to send your emails In the chart below we look at B2B customers engagement with marketing emails they have been sent. It shows a spike on Mondays with 4.70% higher open rate …..
Chart of the Day: How email ROI compares to other channels The below chart illustrates that email delivers a steady stream of return for your investment. Email is generally underrated in regards to investment compared to Paid Search (PPC) or the …..
Chart of the Day: Transaction rates are higher among customers who receive multiple abandon cart emails One of the first things you learn when you begin email marketing, is that email frequency is vital to your campaign. And abandon cart emails are no …..
