Posts by Kim Greenop-Gadsby
I get very excited about all things email because I'm just a #EmailGeekUK. I was born and bred in South Africa and have over 16 years experience in web development and digital marketing. When I'm not being an email geek, I spend my time with my husband, two sons and our menagerie of pets.
Chart of the Day: What are the most popular automated emails? Marketing automation is a great way to make email marketing more effective and the email marketer more efficient. This week’s chart, that is displaying 2016 and 2017 data, is …..
Chart of the Day: After all your hard work creating your email, do you know if it arrived at its correct destination? Firstly, let’s make sure we know exactly what deliverability is. If our marketing email arrives in the subscribers’ …..
Chart of the Day: What is the most popular type of email marketing communication? In email marketing, there are so many different ways to communicate with your client. But which are the most popular? And if they are popular, does …..
Flybe and Honda are fined £83,000 for breaking data rules The EU’s General Data Protection Regulation (GDPR) is coming into effect in May 2018 and businesses have to prepare for this new rigorous regulation. Because of this, companies are beginning to …..
Chart of the Day: We all know we should send targeted email marketing – so why aren’t we? “Good advice is always certain to be ignored, but that’s no reason not to give it.” ― Agatha Christie From being young …..
Chart of the Day: What is the comparison of segmented vs non-segmented campaigns Segmentation is an important tactic every email marketer should be using. Firstly, what is list segmentation? List segmentation is when you segment (or split) your subscriber list …..
Chart of the Day: It’s never good to compare yourself to others – except when it comes to Email Marketing. Benchmarking your email marketing is extremely important. It is pivotal to know if you are outperforming your sector or if …..
Chart of the Day: What challenges you when it comes to email marketing? Part 4 of 4. For email marketers, there will always be aspects of email marketing that are a challenge. This is the fourth of my four part …..
Chart of the Day: What challenges you when it comes to email marketing? Part 3 of 4. For email marketers, there will always be aspects of email marketing that are a challenge. This is the third of my four part …..
Chart of the Day: What challenges you when it comes to email marketing? Part 2 of 4. For email marketers, there will always be aspects of email marketing that are a challenge. The below chart looks at the various areas …..
