Posts by Kim Greenop-Gadsby
I get very excited about all things email because I'm just a #EmailGeekUK. I was born and bred in South Africa and have over 16 years experience in web development and digital marketing. When I'm not being an email geek, I spend my time with my husband, two sons and our menagerie of pets.
Chart of the Day: To code or not to code? (Technology) – Part 3 of 6 We are now half way through our six-week series on email workflow. So far we have discussed Planning and Time spent on tasks. Last …..
Chart of the Day: The State of Email Workflows in 2017 (Production Cycle) – Part 2 of 6 We are now in the second instalment of our six-week series on email workflow. Last week we discussed content planning and how …..
Chart of the Day: How email marketers plan email marketing campaigns (Email Workflow) – Part 1 of 6 What process do you use to send your emails? What is your workflow? Well, I’m here to tell you about best practices …..
Chart of the Day: Email Personalization in 2017 Dynamic content is broadly viewed as highly effective in the world of email marketing. For anyone not sure what this buzzword means: Dynamic content involves a web page or email communication that …..
Chart of the Day: Understanding subscriber loyalty – Part 2 of 2 This is the last of a two-part blog, covering subscriber loyalty and unsubscribing following on from – What is a good Unsubscribe Rate? We all know about click-to-open …..
Chart of the Day: Understanding subscriber loyalty – Part 1 of 2 This is the first of a two-part blog, covering subscriber loyalty and unsubscribing. What will be covered: Unsubscribe Rate Unsubscribe-to-open Rate Benjamin Franklin said there were only two …..
Chart of the Day: Don’t forget your Lead Scoring We all know about Email Marketing Automation, but what is Lead Scoring? In the chart, we can see that Email Automation is the most popular at 65.50%, which is expected. The …..
Chart of the Day: What makes you choose your marketing automation platform? There is so much choice with marketing automation platforms now, with nearly every Email Service Provider (ESP) adding them to their grades. But what are others choosing their …..
Chart of the Day: Setting Up for Success With Email Automation How much revenue per person, per campaign, can email automation generate for you? The below chart covers 4 activities, winback, browse abandonment, welcome series and abandoned cart emails. It’s …..
Chart of the Day: How to not get lost in your customer’s inbox Subject lines are important to email marketing, but they are a complete pain in the arse. (And don’t get me started on pre-headers!) I spend a good …..
