Posts by Kim Greenop-Gadsby
I get very excited about all things email because I'm just a #EmailGeekUK. I was born and bred in South Africa and have over 16 years experience in web development and digital marketing. When I'm not being an email geek, I spend my time with my husband, two sons and our menagerie of pets.
Chart of the Day: 2017 Deliverability Benchmark Report The dreaded word With Halloween on its way, you naturally start thinking about all things spooky. Things like clowns, vampires or toddlers who won’t go to sleep. For email marketers, there is …..
Chart of the Day: More than half of UK business owners unaware of incoming General Data Protection Regulation (GDPR) We only have a year left before the GDPR is officially implemented on 25th May 2018. But the figures in today’s …..
Chart of the Day: How verticals differ in their email campaign performance. Out of the top six sectors, who would rate their company’s email campaigns performance as excellent? The chart shows amazing growth from the print/publishing & media sector. To go …..
Chart of the Day: Why subscribers flag email as spam If consumers mark your email as spam, then this is clearly unwelcome since not only has your brand been tarnished in their eyes, but even worse your delivery rates to existing …..
Chart of the Day: Inactivity Managment What is inactivity in email data management? Your email marketing platform tracks all activity relating to your email marketing, including opens and clicks. It also tracks clients who have not interacted with your emails. Different …..
Chart of the Day: Do you do any structured testing for your email marketing? Why is testing important? Yes, yes I know I drone on about testing, my little Email Geeks, but like the nagging mother I am, I will repeat …..
Chart of the Day: 2017 global email benchmark report It’s that time of year! We have up-to-date email marketing statistics from the 2017 GLobal Email Bench mark Report from Sendgrid, best of all it’s broken-down by industry. Here the statistics are taken …..
Chart of the Day: How many email platforms are you using (Sending) – Part 6 of 6 This week is the final post in our series, and we will be looking at the number of email platforms that are currently being …..
Chart of the Day: Do you get your emails approved? How many are involved? (Approval process) – Part 5 of 6 This week in our series, we will be looking at the approval process for our emails. (Catch-up on previous episodes.) …..
Chart of the Day: Do you test? If not, why not? (Quality assurance) – Part 4 of 6 This week in our email marketing series, we will be looking at testing our emails. (Catch-up on previous episodes.) While I’m typing this, …..
