Posts by Kim Greenop-Gadsby
I get very excited about all things email because I'm just a #EmailGeekUK. I was born and bred in South Africa and have over 16 years experience in web development and digital marketing. When I'm not being an email geek, I spend my time with my husband, two sons and our menagerie of pets.
Review your approach to email marketing by reviewing the latest trends Email marketing is THE evergreen channel which is usually so effective in many sectors that is usually in the top 3 most effective channels driving website visits leads and …..
Chart of the Day: What are the biggest barriers to GDPR compliance? Part 2 of 2 What happened last time? Like mentioned in part one of this series, ‘Death, Taxes and GDPR’, we looked if companies are going to be …..
Chart of the Day: How far towards GDPR compliance are you? Part 1 of 2 Death, taxes and GDPR I like to think that if Benjamin Frankin was alive today, he would agree that there are now three certainties in …..
Chart of the Day: Email marketing techniques used Automation platforms are a big commitment Why do I say commitment? It’s not just a product, it’s a game changer, like a car or house. Would you buy a 5 bedroom house …..
Chart of the Day: What are the most difficult email marketing tactics to implement? ~ Part 2 of 2 Last week we discussed the most effective email marketing tactics. This week we look at the opposite side of the coin …..
Chart of the Day: Most effective email marketing tactics ~ Part 1 of 2 This is a two-part series, where we will look at the most effective email tactics and those that are the most difficult to implement. View the …..
Chart of the Day: However, email attention spans are increasing Concentrate, my little email geeks First of all, let’s give goldfish a bit of credit. It has been proved that Goldfish do not have a 9-second attention span, it’s a complete …..
Chart of the Day: Hot email marketing skills Email marketing – the job where you can wear many hats (even the weirdest ones) I don’t need to tell you, my little email geeks, that email marketing is a very diverse …..
Chart of the Day: How Length and Personalization Impact Email Performance The Email Urban Legend I’m not talking about those awful email chain letters from the 1990s. I’m talking about “keep your subject line length short”. We all have heard …..
Chart of the Day: Adobe Consumer Email Survey Report 2017 We are all guilty of it As email marketers, we don’t like to admit it, but we all do it at one point or another. We will annoy our customers. …..
