Posts by Katy Howell
Brands place real-time marketing value firmly in relationships In my previous article I wrote about the challenges of managing real-time marketing since processes are changed, focus is drawn to live data and content is being produced by the hour. In this …..
Research showing how brands can struggle with the real-time challenge In theory, real-time marketing seems straightforward. Follow the trends, be responsive to the interests of your audiences and build a live, relevant relationship with them. In practice, real-time marketing is …..
From social media marketing to Google Analytics Feeling jolly at Christmas, I wanted to be useful . And thought, if you find a little time in-between now and the New Year, it’s a good opportunity to do a little social …..
5 ways to innovate for the collaborative economy: examples Social media marketing is increasingly ubiquitous for most brands, and if not, it is on the radar. We are on our way to mass adoption among businesses. Early adopter brands are …..
How to benchmark your LinkedIn ‘marketing funnel’ For B2B companies now realising the phenomenal lead generation opportunities offered by LinkedIn, a bigger question now looms; “How do I optimise my presence to make it efficient and effective” LinkedIn success requires …..
Responding to the four biggest legal risks of social media to business With legal cases involving social media are on the rise, businesses need to manage the potential risks. To help review the challenges and solutions to managing the risks …..
