Posts by Kath Pay
Kath lives and breathes email marketing and devotes her time to developing customer-centric journeys using a holistic, multi-channel approach. Kath is internationally recognized as one the leading email marketing thought leaders and is CEO of Holistic Email Marketing. You can follow Kath on Twitter and connect on LinkedIn.
Which factors are the main reasons for shopping cart abandonment? Cart Abandonment specialists, Cloud.IQ have released a new infographic with some fascinating findings regarding how and why our customers are abandoning their purchases and how we can leverage this opportunity to generate …..
Making your emails more relevant by appealing to different reader personalities In Part 1 we introduced using Personas for Email marketing based upon motivation, in Part 2 I’m going to review the 4 main different personality traits that are common to …..
Blending personas and personalities to increase conversions in email marketing [Part 1] It’s a well-known fact that some of the greatest results can be gained by combining personalisation and persuasive architecture to deliver what the customer wants. In this 2 …..
An example of Holistic Email Marketing Here’s a taster of what you can look forward to on October 8th at the free International Digital Marketing Summit from Plan To Engage. It’s a free summit held At Your Desk, so why not …..
3 Gems from Mark Brownlow In the first of the 3 Gems video series from Plan to Engage, I interviewed Mark Brownlow, author of Email-Marketing-Reports.com. Both Mark and I had recently presented in Stockholm at Apsis’ customer conference and I was …..
Presenting content based on sensory preferences in your email campaigns We all have our preferred way of communicating: some people prefer to talk, some prefer to write, others prefer to touch or being hands-on. I remember when I was training …..
Kath Pay interviews Dela Quist about why he thinks “more is more” Hands up those who have always been told that “less is more” when it comes to sending emails? Well I had the opportunity to interview the often-controversial Dela …..
7 Tips for more effective mobile emails Email and mobile together are already functioning as a team, whether we as marketers want them to or not. The customers and consumers have voted with their usage. They’re not sitting around waiting …..
A call-to-action at the wrong time in the wrong place? How do you feel when a pushy shop assistant approaches you the minute you enter a shop? When an email consisting of nothing but a hard-sell call-to-action lands in your …..
Email campaigns we like to learn from I recently reviewed how ASOS does a great job of engaging their audience both through email and social media marketing. Here, I’m going to review one example of an email campaign I like, …..
