Posts by Jonathan Gabay
Jonathan Gabay is one of Europe’s premier creative branding authorities. He is author of 15 books including university textbooks on copywriting. His latest title is Brand Psychology. Jonathan is a regular keynote speaker for major brands around the world. News organizations including: CNN, BBC, Sky and many more trust Jonathan to explain the stories behind the biggest brand news headlines.
Will 2017 see a revolution in the way we think of branding and brand strategy? For many, the sound and sights of fireworks exploding on New Year’s Eve already seem a lifetime away. Slowly but surely, marketers are getting back …..
3 of the most important marketing trends shaping the travel sector in 2017 It is estimated that during 2016, total retail travel sales across the globe will reach $22.049 trillion, up 6.0% from the previous year. According to Statista, by …..
Trump defied every expert and still won. The implications for brands are huge. Yesterday, I prepared a piece about the anticipated Clinton win as President of America. What a difference nine hours makes… Despite all the sophisticated big data … the …..
Key lessons for brands emerge from the most anticipated ad of the holiday season On initial viewing the John Lewis’ £7m Xmas 2016 commercial tells a quaint story of a girl whose trampoline becomes popular with the local wildlife community. Set against …..
How the ‘brains’ behind the 45th President of the United States turned out to be a robot In 1973 I went to a cinema in London to see “Westworld” starring Yul Brynner. Last week I watched the first episode of …..
Apple’s iPhone 7 may yet be a success, but that doesn’t mean it deserves to be. This week I came to the conclusion that I have officially gone mad. Either that, or the entire world is mad, and I am …..
Millenials have grown up, so marketers must look to Gen Z for the next batch of malleable young minds. Problem is, Gen Z has it’s own agenda. It is with great sadness and regret that I have to announce the …..
Are there any worthwhile Pokémon GO marketing applications for brands? Hell, Yes. Like millions throughout the world I have been sucked into the hype surrounding what I now know as ‘Puke-a-Mon Go’. The web has been ‘paraflinched’ with articles lauding …..
From banal to the facile; a review of Cannes Lions thusfar Cannes Lions has always showcased the best in creative advertising. Each year the event reflects society trends. 2016 is no exception to the rule. In chandelier adorned halls Creatives and …..
