Posts by Jill Robb
Jill Robb is the Smart Insights Expert commentator advising on more effective Ecommerce approaches. Jill is the CMO of Origin Digital, a Creative Digital Agency based in Belfast. Jill is also an Associate Lecturer at Ulster University on Digital Marketing and Communications. With a vast array of experience in retail, both online and offline, Jill's approach to online marketing is both refreshingly energetic and commercially astute. Jill is a regular speaker on topics such as search engine marketing and ecommerce and a contributor to business magazines both in the UK and Ireland. Connect with Jill on Twitter or LinkedIn.
Look to your site first, or opportunities will go down the plughole Digital marketing strategies vary wildly from business to business as well they should. Not every website has the same business/ sales goals and they most certainly don’t use the …..
E-retail own goals that gift victory to your rivals There are lots of common mistakes that I still often see made on a frequent basis when I review e-commerce sites. Sure, you’re unlikely to see these on John Lewis and …..
