Posts by Jessica Wade
I was previously the Social Media Executive for Smart Insights and managed all of Smart Insights social media channels and social strategy. I love all things social, most of the time you will find me endlessly scrolling through Instagram. You can follow me on Twitter or connect on LinkedIn.
Chart of the day: How long do you spend on social media networks each day? This chart looks at average daily time spent online and what we are actually doing with that time. It was reported that the most common reasons for using social …..
Facebook launches new tools to make group admins lives a little easier Facebook has rolled out some great new tools for group admins that will help them manage their groups more effectively. The aim of rolling out theses changes are …..
Social Media Essentials Welcome to our weekly summary of what’s happened in social media this week. We highlight the top stories to help you stay up to date with social media, here is what caught our attention this week. Spotlight story: Twitter …..
Twitter introduce rounded profile photos, live engagement updates and much more. You may have noticed last week Twitter updated its look and redesigned some of its key features. Most of the changes are mainly aesthetic but have been applied to …..
Chart of the day: Staying in touch with friends is the main reason behind social media use We all use social media but why do we use it? A recent report interviewed a range of social media users and explored what …..
Instagram to Launch New ‘Paid Partnership Tag’ for sponsored content Instagram are launching a new feature for influencers. This feature described as the ‘paid partnership’ tag is aiming to make it clear to consumers which posts are sponsored and which are …..
Chart of the Day: Using more than 10 hashtags per Instagram post could be damaging your visibility Hashtags are one of the best ways to get your posts seen on Instagram. They can help pull your social media posts into topic-specific feeds, …..
Recent successful marketing campaigns to inspire your marketing efforts Launching a contemporary digital marketing campaign can be tricky and involves several layers of integration. What makes a campaign contemporary is its use of new and innovative digital channels and how you …..
Chart of the day: 71% of luxury brands measure influencer success through web traffic In recent years, using influencers to market products has become a core part of most brands marketing strategy. But now it has become a key strategy for some of the …..
Instagram mimics Snapchat with Face Filters and an eraser tool You may have noticed pandas ears, butterfly crowns and nerd glasses appearing in your Instagram stories. That’s because last week Instagram launched it not too dissimilar to Snapchats filters – …..
