Posts by Jessica Wade
I was previously the Social Media Executive for Smart Insights and managed all of Smart Insights social media channels and social strategy. I love all things social, most of the time you will find me endlessly scrolling through Instagram. You can follow me on Twitter or connect on LinkedIn.
From the politically driven to the funny, our favorite adverts of 2017 so far We look at some of the best ads from 2017 so far. We have featured some of the most clever, moving and funny ads from the …..
Brands using Instagram stories as part of their social media strategy and what we can learn from them One of the most important reasons for businesses to use Instagram Stories is relevancy in their followers’ feeds. Having stories that appear …..
Snapchat look to attract more advertisers with their new ad platform ‘Advanced Mode’ Snapchat have announced an update very similar to Facebooks Power Editor, ‘Advanced Mode’. This feature has been designed for Snapchat advertisers within its Ads Manager. The new platform …..
Social Media Essentials: 6 key updates in social media this week Spotlight story: Amazon launches Spark Amazon has launched Amazon Spark, a new feature aimed at improving product discovery. The idea behind the platform is to bring some of the social …..
Amazon introduces a shoppable feed of stories and photos aimed at prime members Amazon has launched Amazon Spark, a new feature aimed at improving product discovery. The idea behind the platform is to bring some of the social buzz that goes …..
Chart of the day: Only 25% of data is being used for real-time customer engagement According to a recent study, 25% of businesses are adjusting their marketing communications daily based on customer data they have collected. It was also reported was …..
Social Media Essentials: Friendless news feeds, instant article analytics, and WhatsApp hits a milestone Welcome to our weekly summary of what’s happened in social media this week. We highlight the top stories to help you stay up to date with …..
Google introduces a news stream personalized to your interests and Google searches Google has just rolled out its latest take on the news feed for its mobile app. They have designed a personalized stream of articles and videos based on our …..
Which platform is most suitable for your business? One of the most popular debates around social media in recent months has been between Snapchat or Instagram stories? Since the launch of Instagram Stories in 2016, Snapchat and Instagram have been …..
6 Social Media updates from the past week Spotlight story: Facebook Messenger Ads Facebook has announced that ads will be pushed out on their messenger platform. According to Facebook’s chief financial officer, Dave Wehner, the company was about to hit the …..
