Posts by Jessica Wade
I was previously the Social Media Executive for Smart Insights and managed all of Smart Insights social media channels and social strategy. I love all things social, most of the time you will find me endlessly scrolling through Instagram. You can follow me on Twitter or connect on LinkedIn.
How to use emojis for social and email marketing success With more than 60 million emojis sent each day and 2,666 emojis in the Unicode Standard to choose from it’s hard not to notice the popularity of these small icons. Emojis are no …..
Social Media Essentials: 6 platform updates from this week Find out what happened in social media this week with these six platform updates to help inform your social media strategy. Spotlight story: Snapchat adds 14 ‘Creative Partners’ Last week Snap Announced …..
A round-up of our time at TFM 2017 This week the Smart Insights team were in London for Technology for Marketing 2017. A two-day conference dedicated to martech. If you didn’t make it to TFM, here is a recap of …..
Snapchat’s new partners look to improve post swipe experiences Last week Snapchat announced that they have taken on 14 new ad Creative Partners. They have introduced these partners to help build more engaging Ads that will deliver a strong ROI for …..
Chart of the day: 41% of millennials have followed a brand in the last month Nike is one of the most engaged with brands on Instagram. A recent study by Global Web Index demonstrates how the company’s latest partnership with Instagram is likely to …..
Social Media Essentials: Catch up with the latest updates in social media Spotlight story: Facebook launches Crisis Response hub This year we have seen a number of disasters globally from the Manchester attacks to hurricane Harvey. In response, Facebook has been developing ways …..
Facebook launches one of its most impactful tools, making it a place where users can connect for help in the midst of crisis This year we have seen a number of disasters globally from the Manchester attacks to hurricane Harvey. In response, Facebook …..
Social Media Essentials: What’s new in social media this week? Spotlight Story: Twitter has started testing a feature that enables longer messages Have you ever been in the middle of a Twitter conversation, but you can’t fit everything you have to …..
Catch up on whats been happening at Social Media Week London 2017 and learn social media trends for 2018 Social Media Week London is a three-day conference that focuses on the latest trends in communication, engagement, VR, Mobile, influencer marketing, …..
Twitter has started testing a feature that simplifies your tweetstorms Have you ever been in the middle of a long winded Twitter rant but you can’t fit everything you have to say into the 140 character limit? Twitter understand your …..
