Posts by Jessica Wade
I was previously the Social Media Executive for Smart Insights and managed all of Smart Insights social media channels and social strategy. I love all things social, most of the time you will find me endlessly scrolling through Instagram. You can follow me on Twitter or connect on LinkedIn.
Updates to inform your social media marketing strategy Welcome to our weekly summary of what’s happened in social media this week. This week we look at Instagrams new features, Facebook ‘Messenger Kids’ and how you can import your Instagram contacts into …..
Chart of the day: 28% of internet users use social media to research and find products to buy Time spent on social media per day is increasing and as a result, online buying is increasing. On average we now spend around …..
10 statistics and reasons why you should turn your marketing attention to baby boomers Baby boomers are born between 1946 and 1964, there are around 74.9 million baby boomers. That’s an audience of 74.9 million that need to be reached. They …..
Chart of the day: 1 in 2 are shopping online via mobile Global Web Index’ latest research confirmed that online shopping has now become a mobile-first activity. This change indicates the changing behaviors towards online shopping as more users turn to …..
Updates to inform your social media marketing strategy Welcome to our weekly summary of what’s happened in social media this week. This week we look at Instagram let you request to join a friend’s live video, Pinterest secret Santa and how you can …..
25 of the best and the worst Christmas adverts from 2017, with reviews from the Smart Insights team The battle for the most popular Christmas advert is underway. It has been reported that UK companies will spend an estimated £5.6bn …..
Social Media Essentials: Catch up with the latest updates in social media Welcome to our weekly summary of what’s happened in social media this week. This week we look at Twitter revoking verified accounts, we update you on the top …..
What can we expect from the wearables market in 2018? These are the top wearable statistics to inform your 2018 technology and media innovations strategy The wearable technology market is a hot topic of discussion among many marketers. But it …..
Chart of the day: Internet users now average around 14 activities on their mobiles Internet users now average around 14 activities on their mobiles, vs 12 on PCs or laptops. Therefore internet users are doing more on their phones than they …..
Social Media Essentials: Catch up with the latest updates in social media Welcome to our weekly summary of what’s happened in social media this week. We highlight the top stories to help you stay up to date with social media, here …..
