Posts by James Story
James Story has worked in the world of digital marketing since 2014 as a content and online PR executive. Specialising in content creation, he has been part of award-nominated projects and instrumental in the creation of content hubs. With a passion for the written word and an eye for detail, he is currently the Senior Content Manager for Lead Tech, a financial lead generation company providing high-quality leads for financial advisers and financial advice firms. You can connect with James on LinkedIn
An example of reviewing your marketing capabilities using the McKinsey 7S framework The McKinsey 7S model is a useful framework for reviewing an organization’s marketing capabilities from different viewpoints. Developed by Tom Peters and Robert Waterman during their tenure at …..
Learn how the PESTLE analysis model can help you assess your business’ place in a variety of environments PESTLE is one of a well-known series of acronyms used in business and marketing planning which summarizes how to review the broader forces, …..
A digital marketing team management tool to help marketers of any level make long-term professional development plans for their career Whether you are looking to plan your future career or are managing a team, it’s worth having an idea of …..
Despite media criticism about the proliferation of ‘fake news’, some marketers see nothing wrong with using it to score flashy results for clients SearchLeeds always brings a raft of quality talks from British agencies offering their opinions on hot-button issues …..
Chart of the Day: 47% of content is for top of funnel buyers Research published from the Content Marketing Institute has shown that almost half of the content created by B2B marketers is for early-stage buyers – to generate awareness and …..
Chart of the Day: Snapchat and Instagram dominate teens’ favourite social media platform Piper Jaffrey has released the results from its twice-annual survey of US teens into their favourite brands, websites, and social media platforms. The results show that Snapchat …..
Chart of the Day: Facebook still used for group events – Instagram top for following brands Much has been made of Generation Z abandoning Facebook for the likes of Instagram and Snapchat. While Facebook has reportedly been dropping in popularity …..
Chart of the Day: Why people aren’t reading your emails but are still subscribed to them The inbox of the average customer is a cluttered one. Every online store and brand they make a purchase from wants them to come …..
Chart of the Day: Shopping moves away from retailers after the first purchase If your company sells products that lend themselves to repeat purchases, your marketplace visibility is essential. Cars, laptops, and suits may be more one-off buys (unless you’re …..
Chart of the Day: Brand loyalty is alive, but customers have expectations Everyone wants to create brand loyalty with their customers. It means that you’ve become a go-to brand for their needs and that customers will choose your products over …..
