Posts by Isabelle Griffith
Isabelle heads up the Small and Medium Charities division at JustGiving, and is Founder of E-nhance, a digital consultancy which helps start-ups, small and larger businesses optimise their online potential. Over the past 16 years, Isabelle has held a number of positions with leading brands, including 11 years spent with global online brands Amazon and Yahoo!. Prior to setting up E-nhance Isabelle was Director of Global Product Operations at Yahoo!, building and managing a team of 17 in multiple international locations to drive the success of Yahoo!’s community-based products in 21 markets. Isabelle is passionate about customer satisfaction, global marketing, international operations, and online communities. Connect with Isabelle on Linked In or Twitter .
7 key strategy considerations for expanding into new markets using the Internet One of the many benefits the Internet has unlocked is the ability to expand into new markets. The lack of palpable borders means customers around the world shop …..
10 tips to developing your online community The emergence of social media platforms, online forums, and company or product blogs has led to a number of consequences for brands, including an opportunity (and compulsion) to embrace new ways to connect …..
Tips and examples to help plan and run global-local social media campaigns Whilst the emergence of social media makes it increasingly difficult to contain campaigns within a given market, it offers brands greater opportunities than ever to connect with large, …..
Why global marketing theory often differs from reality On paper, global marketing is undoubtedly a great concept. The idea of leveraging a marketing strategy across multiple markets seems to be nothing but beneficial. It saves effort and resources, and ensures …..
