Posts by Expert commentator
This is a post we've invited from a digital marketing specialist who has agreed to share their expertise, opinions and case studies. Their details are given at the end of the article.
To know whether your social media marketing efforts are paying off, you need to analyze your current performance The idea behind social media analytics, while being quite new, rests on an age-old principle — you need to understand where you …..
46% of marketers feel that retargeting is undervalued, so should you be using it? For us as marketers, the digital age is both a blessing and a curse. It is a blessing because it has never been easier to reach …..
How to rank higher on Google and what to do if your traffic suddenly drops Everyone knows the importance of providing consistent and high-quality content on your website but determining what quality content actually looks like can be a bit …..
In this digital era we live in, the integration of live events and social media has proven to be a marketing strategy with high ROI The events industry generates $ 1.5 trillion annually around the globe. In this digital era …..
Low confidence in tech companies stopping political influence, LinkedIn testing Stories, Facebook bans coronavirus ads, Pinterest launches Lite app globally, Facebook sues for data misuse This week has brought with it a lot of social media news, including the fact …..
When you’re not joining your social media and blogging efforts, you aren’t benefitting from their full potential impact Everybody knows that your blog and social media accounts are essential parts of building an online presence for your brand. Both social …..
Want to run successful influencer marketing campaigns? This post will show you how micro-influencers can help you meet your business goals. Let’s talk about the infamous Fyre Festival. It has been two years since Fyre Media Inc. launched this music …..
Hiding negative reviews does not breed respect. Instead, a mix and match of positive and negative reviews help build trust and credibility for your brand. Negative reviews are frowned upon by businesses, so much so that 87% of them don’t …..
Increasing competition across all industries means that customer experience is more important than ever if you want to stand out for the right reasons Customer experience (CX) is more important than ever. With competition increasing, the digital world making it …..
Voice search is an important marketing trend, with consumers wanting convenience when searching Voice search is the future of online marketing. If your business is not optimized for voice searches, you cannot expect to reach your audience and achieve its …..
