Posts by Expert commentator
This is a post we've invited from a digital marketing specialist who has agreed to share their expertise, opinions and case studies. Their details are given at the end of the article.
The must-know essentials to increasing your footfall through destination marketing online If you work in the destination sector, you’ll ultimately be judged on ticket sales. We notice time and time again that the leisure and tourism attractions that smash their …..
Each teacher is a gateway to hundreds of pupils and parents. Here’s how to reach them. It’s back-to-school season for more than just students and teachers. It’s time for marketers, too, to dust off their school supplies. What do I …..
Avoid these mistakes to prevent digital transformation failure There’s no doubt that Digital Transformation initiatives have been a major trend in 2016 which look set to continue into 2017. This chart from 2016 research by Smart Insights shows the popularity of …..
Tap into freelance creative talent for your next campaign When I started my career in 1999, the best and brightest creatives still worked full time. The freelancer revolution was close to 10 years away, and independent contractors were not yet thought …..
Blocking a visitor from Live Chat should be your last option, but sometimes it is necessary. Usually, you can find lots of information online on how to improve customer service by using live chat software. But when is it necessary …..
Use brand stories to connect with your customers Story telling isn’t limited to novels or tucking kids into bed at night. In this age of short attention spans and masses of information being available, it’s incredibly difficult to capture someone’s …..
How to better results from your content marketing Content marketing has recently risen to a position of prominence within the industry. As the creator of what is viewed, liked and shared online, it is one of the prime movers of …..
PPC tips and strategy to enhance your AdWords campaign What comes to your mind when you think about AdWords? Perhaps, a lot of data, excel sheets, and analysis. When I think about AdWords, I usually think about a customer’s choice …..
Are your video ads optimized to their full potential to improve audience watch time and engagement rates? If no was your answer, then this is the article for you! It’s easy to get lost or confused in the array of …..
Marketing your restaurant is a mobile game. The emergence of the smartphone has created a culture of connectivity. With 77% of U.S. adults population carrying around smartphones to stay connected, it makes sense that your restaurant follows suit with the …..
