Posts by Expert commentator
This is a post we've invited from a digital marketing specialist who has agreed to share their expertise, opinions and case studies. Their details are given at the end of the article.
New report download – the Definitive Practical Guide to Influencer Relationship Management Influencer marketing has grown in importance in recent years as the popularity of content marketing has grown. Influencer marketing is an exciting strategy with “84% of marketers worldwide saying …..
What is event tracking and how you can use it to improve micro conversions and macro conversions According to the definition given by Google: ‘Events are user interactions with content that can be tracked independently from a web page or …..
Generate revenue online from Facebook, Instagram and YouTube live streaming Social media networks such as Facebook, Instagram, and YouTube have reoriented their services towards video streaming to great success. In the last few years, each company has developed live streaming …..
How to use digital to boost revenue from your franchise A franchise business is like a tree – the tree trunk is the parent company, and each branch coming out from the tree is a franchised location. Each franchise is …..
These easy steps will make you reconsider your brand strategy a brand is a set of expectations, memories, stories and relationships that last, taken together, account for a consumer’s decison to chose your product over another – Seth Godin Seth …..
Can Handwritten Communication be relevant The Digital Age? Social network usage is growing at an unprecedented rate. With the number of worldwide social networking users expected to reach 2.5 billion by 2018, around one third of the Earth’s entire population, Skype, …..
Use these steps to maximize your email outreach It is difficult to argue against the benefits of automated email outreach when it comes to online marketing, be it for promoting your blog posts, software or conducting general sales pitches. However, …..
White labeling your surveys will build trust when collecting data and help increase response rates Protecting your brand identity in today’s digital world is of paramount importance, especially if you are engaging with customers and asking for their feedback. Consumers …..
4 examples of omnichannel changing the retail experience The numbers don’t lie: the days of consumers visiting their local general store to satisfy every shopping need are long gone. It’s no secret that there has been a shift in shopping …..
No one trusts online ads anymore. Will blockchain change all that? As the digital advertising landscape grows increasingly complex and fragmented, publishers are facing rising economic pressures. Meanwhile, users are concerned about privacy, security and the overall online experience. They …..
