Posts by Expert commentator
This is a post we've invited from a digital marketing specialist who has agreed to share their expertise, opinions and case studies. Their details are given at the end of the article.
Implement these suggestions to enter into your WebOps role smoothly Congratulations! You’ve been hired as your company’s new website operations manager, but you might be wondering what exactly your role is. While some companies use an agency relationship to fill …..
Good service once earns one happy customer. Consistently good service builds a satisfied, loyal customer base. Unfortunately, unless you’re a sole proprietor doing everything in your business, you can’t control how your customer service teams work at every moment. How …..
Channel sales compose a fundamental part of most business models. Trusted partners can help companies enter new regional markets with little investment or expand their share in existing markets. But most channel partners will work with more than one brand, …..
Chart of the Week: 87% of marketing, CX and analytics professionals say good CX is important but only 24% are performing highly at delivering it Offering a good customer experience (CX) can increase conversion, create return customers and turn consumers …..
Communicating relevant and meaningful site content to your audience is about way more than the keywords you target. Yes, you heard me. SEO is not all about keywords and spending every waking hour tracking the algorithm changes until you’re blue …..
Organizations and brands thrive on strong repositories of digital marketing assets. Finding what you’re looking for, however, can be a challenge. Learn how to improve your metadata — and your team’s efficiency. Metadata has been around since Callimachus invented the …..
Examples of engaging Facebook ads, and those that fail to stand out The ultimate goal of any Facebook ad is to catch someone’s eye with the right combination of stunning visuals and compelling copy. You want the ad to stand …..
Nobody can deny that the rise of video has drastically changed the way we consume content. Video allows customers today to get all the information they need about your brand in a matter of minutes, with as little resistance as …..
