Posts by Expert commentator
This is a post we've invited from a digital marketing specialist who has agreed to share their expertise, opinions and case studies. Their details are given at the end of the article.
6 top tips for creating a strategic social video on a budget It only takes one train journey or a merry stroll through our towns to notice people of all demographics are glued to their phones. Much of the content …..
How can you improve your account based marketing efforts? Good data. By now, anyone in business knows that data matters just as much as the technology that uses it. In fact, you could argue that — much like the fuel …..
Facebook, Instagram, LinkedIn and Twitter content strategy Just like snowflakes, no two social media platforms are alike. Yet marketers often take the one-size-fits-all approach to social media advertising, applying the same methodology to all clients and campaigns regardless of objectives …..
How can machine learning enhance your digital marketing strategy? The launch of Google’s new machine learning tool, RankBrain which contributes to search engine results, left many people wondering what impact machine learning would have in the realm of Search Engine Optimization …..
A quick guide to small business SEO There are more than 28 million small businesses in the United States alone, and they account for 99.7% of all businesses in the country. Are you among them? If the answer is yes, …..
Understanding how GA ‘UTM’ values can give you more insight into your social media marketing There are some key questions every marketer should ask of any social media initiative… Is anyone actually listening? How are they interacting and what are the business outcomes? To answer the last …..
The three C’s of customer social rewards: Community, Comparison, and Charity. It’s been said that the greatest gifts are those shared with others. I’ll share a memory with you. In third grade, my classmates had a communal pet. Herman was …..
Streamline your marketing with CRM automation We all have a list in our mind of the newest marketing tools and strategies we’d love to implement. The only thing we’d need is a bit more time, resource, people and did I …..
Agile Marketing holds the power to transform your company in 2017. Agile is a technique that has been enthusiastically adopted organizations of all sizes and across every industry. No matter where your business currently stands with its goals, Agile Marketing …..
Employee advocacy can give your brand a social media boost When it comes to brand awareness and audience acquisition, managing a coordinated posse of advocates is essential. You need a viable base of people loyal to your brand who are …..
