Posts by Expert commentator
This is a post we've invited from a digital marketing specialist who has agreed to share their expertise, opinions and case studies. Their details are given at the end of the article.
10 useful tips for writing copy for businesses to increase the conversion rate of your website B2B copywriting is a different ball game to B2C copy, but a lot of the same principles apply. If you’re writing to appeal to …..
An increase of touchpoints has made it harder to tell what drives customers to purchase Digital advertising used to be so simple. Marketers would place an ad in a premium spot on an affiliate platform, leading the customer to see …..
Which tools and sites do you use to keep up with digital marketing? The idea for our new guide for marketing agencies ‘keeping up with digital’ came from a conversation that the Smart Insights team and I had earlier this …..
Working with large numbers of smaller influencers is a logistical challenge, and requires the right set of tools How would you like to recruit an army of influential people — each with hundreds or even thousands of loyal followers — …..
Tips on how to create a non-profit marketing plan with limited funds Non-profit organizations face one of the biggest digital marketing challenges of all: having limited funds or no money at all. Nonprofit organizations have to operate and thrive in …..
Use video to enhance your digital marketing strategy Days of old fashioned mass ads “spray and pray” approach to advertising are long gone now and what the modern day advertisers need today is more precise targeting. Video is one approach …..
How to leverage the power of social media analytics to expand your audience These days, if you are looking to expand your audience, you should definitely try your luck on social media, simply because everyone is there. However, the problem …..
Internal links are important for ranking high on search engines As a lanky teenager, basketball was always my sport of choice at school; I scored three pointers for fun, towering above my classmates to effortlessly send the ball sailing into the …..
How to engage your audience with a customer-focused relationship It seems to be a trend in the world of digital marketing: Brands are leaning heavily on their product instead of their customers. Coca-Cola recently rebranded its Coke Zero product to Coca-Cola …..
A study from market research company Forrester found that more marketers are focusing on performance-based marketing. Performance marketing is “the new normal,” according to Forrester. Performance advertising is a competitive differentiator today; it will be table stakes tomorrow. What is …..
