Posts by Expert commentator
This is a post we've invited from a digital marketing specialist who has agreed to share their expertise, opinions and case studies. Their details are given at the end of the article.
The focus is on the product In the digital age, the role of a marketing manager is blurred and often comes down to online promotion. What’s the first thing that comes to mind when I say ‘digital marketing’? I bet …..
World digerati take centre stage at Brighton Imagine you’re a very busy CEO or senior digital manager (and if things are hectic, you’ll know that’s no joke)… Here’s a quick ‘helicopter’ view of the sessions for you from BrightonSEO September …..
Whether you’re a web developer, CEO, marketing manager, casual blogger, or e-commerce guru – it is worth setting up a heatmap trial. Anyone who works in the digital marketing world should at least have some awareness of what heatmaps are. …..
How you can use Shopify to build your ecommerce business When it comes to building websites for your business with so many options to choose from, sometimes it’s so overwhelming that you are tempted to just purchase from the first …..
What functions will a Chief Experimental Officer need to do to run hypothesis-driven experiments? When “growth hacking” first entered the scene, it provided a fresh, practical approach to marketing. Smart engineers coded innovative solutions that generated free viral shares. Stories …..
How Personalization, Segmentation, and Optimization work together to create a seamless customer experience There are three different levels to delivering personalized customer experiences: optimization, segmentation, and 1-to-1 personalization. Many of the ecommerce marketers we speak to are already using one …..
How to get the most from your social media strategy Most marketing can be as disciplined, precise, and synchronized as Lipizzaner show horses. Social media marketing, though, is more like a Wild West rodeo. Considering how untamed and unpredictable social …..
4 tips to send your email newsletter at the perfect time One of the worst things you can do is send an e-newsletter at the wrong time. If you do not pick a good time to fire off an email it …..
If you have trouble tracking your data, here are 3 easy steps to fix your problem If you have been diligently using Google Analytics and Adwords reports to track the performance of your ads and website to help optimize bids …..
How Google’s Data Analysis Suite Could Transform Your Digital Marketing Strategy If you run a website or blog and haven’t heard of Google Analytics, then prepare yourself for a whole new world of possibilities! Google Analytics carries on the company’s …..
