Posts by Expert commentator
This is a post we've invited from a digital marketing specialist who has agreed to share their expertise, opinions and case studies. Their details are given at the end of the article.
Case studies showcasing the positive affects of PWAs PWA technology isn’t exactly new, but it isn’t completely old either. However, as more and more internet users spend more and more time (as well as more and more money) via mobile …..
Create a successful funnel to encourage your audience to buy Product tours aren’t for everyone. No, you see, they’re for your ideal buyer — the customer you’ve identified through your marketing data is most likely to convert and make a …..
What is referral marketing? Essentially, referral marketing is about enabling and incentivizing your existing customer base to encourage their friends and family to try your product for the first time. It represents a significant opportunity for most online businesses to …..
How much your cost per click should be for a #1 advert position, according to your industry A question that is becoming increasingly common for business owners. “How much does it cost to advertise on Google?” A perfectly simple question …..
Don’t limit your SaaS brand – the do’s and don’ts of international SEO We live in a world of nearly 200 countries and thousands of different languages, so why should your SaaS company limit itself just to English speakers or …..
Use these features to optimize your Shopify ecommerce platform for search engines Shopify is one of the most recommended e-commerce platforms used by online sellers to set up their online retail businesses. If you are running a Shopify Ecommerce Platform …..
How to avoid the most common copywriting mistakes and convert more of your visitors If your landing page isn’t converting leads and your email campaigns don’t bring in significant results, something might be wrong with your copy. Even if it’s …..
Discover the leaky spots and how to fix them by looking at these key areas in Google Analytics It’s Saturday night, and it’s pouring with rain. You’re curled up on the sofa watching a movie when you feel a drop …..
Use your email marketing as a B2B lead generation magnet B2B lead generation emails are being utilized more than ever in marketing. The sudden increase in their use is closely tied to the utility of emails. For long, emails have …..
6 tips to get the most out of the highest-performing digital marketing channel We see emails every day. But few manage to make an impact and imprint on our memory. It’s not surprising, since running a successful email marketing campaign …..
