Posts by Expert commentator
This is a post we've invited from a digital marketing specialist who has agreed to share their expertise, opinions and case studies. Their details are given at the end of the article.
More and more businesses are embracing the concept of big data versus treating it like just another buzz-phrase. Once heralded as “the next big thing,” adoption of big data analytics is at an all-time high with no signs of slowing …..
While AdWords and Facebook both work on a PPC (pay-per-click) basis, that’s pretty much where the comparison ends. If your business uses paid search, then you’re no doubt familiar with Google’s AdWords platform. But if you’re thinking about dabbling in …..
How UK retailers can stand out in the Black Friday American crowd Black Friday is no longer a frenzy that only takes place in North America. British consumers have embraced the phenomenon with open arms, and sales topped a record …..
A case study showing how marketing helped this global retail brand move from struggling to surviving and prospering Even the most successful brands occasionally face choppy waters. One wrong move, or more likely, a succession of poor moves as competitors ‘up …..
When is the best day and time to send an email to suit your target audience? When most email marketers consider how time relates to their efforts, they’re quick to focus on what hour is best to blast their communications. …..
Tracking tools are tricky and require a lot of attention, in spite of analytical thinking. To avoid gray hair, follow these step-by-step instructions to success. Collecting and analyzing data is one of the many important keys to setting up a …..
Affiliate marketing is a fairly straightforward concept: Brands use other people to promote their products by offering financial incentives for leads or sales. Despite its conceptual simplicity, affiliate marketing as a whole is still misunderstood — just 22 percent of CMOs feel …..
Create an inbound marketing strategy that facilitates lead generation and sales Marketers who have learned the inbound methodology are already familiar with the complexities that are involved in formulating a holistic inbound marketing strategy. The starters in inbound marketing may know …..
How to get enhance your content marketing for higher engagement rates As the tools and channels that make up the digital advertising ecosystem continue to evolve and grow more diverse, it seems many brand marketers and agencies are feeling left …..
Content creation ideas to boost your audience engagement After all, that’s precisely why your brand should be investing in content marketing. Ask yourself and your wider organization – is this why we’ve decided to embark on a content journey? It …..
