Posts by Expert commentator
This is a post we've invited from a digital marketing specialist who has agreed to share their expertise, opinions and case studies. Their details are given at the end of the article.
B2B content marketing strategy for traditional and inbound marketing The B2B buying cycle is a long, arduous process. It includes multiple stakeholders with different agendas and an aversion to risk lingering from the last decade’s financial difficulties. Couple the aversion …..
Apply behavioral psychology to your web design to boost your conversion rate Getting people to choose something over another has more to do with psychology than anything else. When the principles of psychology have been understood, they may be integrated …..
Don’t make these common influencer marketing mistakes or else you risk scandal and negative brand awareness Named one of the hottest marketing trends in 2017, working with influencers can do wonders for a brand. But, if done incorrectly, can also …..
Social media is more popular but less effective than PPC for B2B companies If you’re a B2B marketer wondering how to get ahead in the digital arena, you might be frustrated with the lack of statistics available about B2B marketing. …..
A well-planned newsletter makes sure your customers always remember you Enewsletter writing is hard – particularly as you don’t really get a great deal of feedback as to what works and what doesn’t. The only guidelines email marketers can work …..
Psychology research that will help you subtly convince your leads Ever wanted to get into the minds of your customers and figure out how they think? Ever wanted to know the best methods to convince someone to do something? As the …..
Find the most effective ways to increase social ROI So, you know that social media is a critical part of your customers’ lives. You’ve got a social media plan going, but you’re not seeing great results just yet. Perhaps you …..
What digital marketers need to know about the GDPR As a Data Protection Officer, one of the most common questions I am often asked by our customers and at networking events is, what are the impacts of GDPR on Marketing? Historically, …..
Influencers are revving up marketing campaigns’ engines in new and connective ways Just look at Glossier, the skin care and makeup line that built its entire brand by engaging with everyday influencers on social media — no traditional marketing necessary. But let’s dig …..
Numbers and data are no longer a daunting task — they’ve now become an integral part of a company’s operations. The issue is most companies are only given the basic facts of their data without the what’s, how’s, and …..
