Posts by Expert commentator
This is a post we've invited from a digital marketing specialist who has agreed to share their expertise, opinions and case studies. Their details are given at the end of the article.
Most of these companies are dominating online, but where is all their traffic coming from? Digital marketers, web specialists, and online-business owners alike have been seeking out digital solutions to serve their marketing needs for a long time now. Today, …..
Real change management requires more than just changing behavior — it’s dependent upon the critical process of changing the work environment to foster this behavior At one time or another most companies will be challenged with overcoming a period of …..
Cohesive customer journeys rely on brand and growth marketers working together Many modern-day marketing departments are now split into two distinct groups: brand marketers who are tasked with building consumer awareness and growth or channel marketers who are tasked with transforming that awareness into …..
6 key metrics to measure your social media impact and social media ROI Social media is one of those tricky topics that marketing departments know is effective for business growth, but getting this across to other departments – and specifically …..
If there’s one thing CROs could use more of, it’s psychology. I’m all for testing crazy ideas. It’s how some of the most counterintuitive and surprising discoveries are made. But we still need to build our landing pages on a …..
Case studies on global brands and how they’ve created a story to support their content marketing strategies According to a recent CMI survey, just 37% of B2B marketers and 40% of B2C marketers have a written content marketing plan in place. …..
Everything you need to know to manage affiliates Affiliate marketing is a recent development in marketing methods. One party (the affiliate) brings customers to a second party (the retailer or merchant) and gets rewarded for each customer. As opposed to …..
5 ways to excel at social customer experience using AI A recent McKinsey report suggests that as many as 70% of buying experiences are evaluated by customers based on how they’re treated. No wonders that ‘voice of customer’ has been …..
Learn the best practices for landing page optimization to help generate quality leads for SaaS Landing pages are the heart of any inbound marketing campaign, mainly because they have the unique ability to convert complete strangers into qualified leads. Surprisingly, …..
How to achieve brand management and change that drives ROI My passion is to approach brand as the most valuable asset of an organization. In working with board members around the world, I’ve learned what’s of interest to them. It’s …..
