Posts by Expert commentator
This is a post we've invited from a digital marketing specialist who has agreed to share their expertise, opinions and case studies. Their details are given at the end of the article.
A newly launched SaaS will be up against hefty competition and numerous potential customers who have seen it all before. The owners and administrators of the service can get a quick leg up by following a few tried and true …..
How to integrate Email and Facebook to achieve marketing success Despite the infamous belief that email is dead, any other marketing channel is unable to boast of the tremendous 3800% ROI that email keeps bringing to those who practice this …..
10 CEOs share sales and marketing alignment tips through Account-Based Marketing Sales and marketing alignment is one of the secrets to the success of any business. According to a recent study published by Celsius International, companies with sales and marketing …..
Effective experiential campaigns produce ongoing engagement between customer and brand, and social media is a key component in fortifying long-term consumer loyalty If there’s one thing Millennials have taught us, it’s that people no longer want to view content passively. They …..
How to hire an amazing editor and save your brand from embarrassing gaffes and find your content groove In today’s fast-moving world of internet publishing, speed often wins over accuracy. While it may seem we’re all getting more lenient with …..
Having trained hundreds of people over the years on how to get the most from LinkedIn, today I’ve shared some quick tips which you should find immediately actionable. LinkedIn has had some bad press over the last few years. Too …..
Facebook video ads really could be the silver bullet that creates a huge bottom-line impact For as long as I can remember, marketing professionals have been proclaiming that Facebook is dead. A little extreme, right? Well, continually declining reach, boosted …..
8 ways by which AI will affect comprehension of data, analyze and utilize data as well as shaping the development of digital marketing tools Earlier this year, Toyota’s usage of AI for its Rav4 Marketing Campaign got the jaws dropping …..
Why these 10 ecommerce features are essential to your online marketing efforts Choosing the best ecommerce platform for your needs is difficult. You’ve got dozens of choices, and it can be hard to tell the difference between the truth and …..
To find an agency that understands you inside and out, look past cost and reputation – look for value Few decisions are as important in your business as finding the right agency to partner with. Choose wisely, and a partner …..
