Posts by Expert commentator
This is a post we've invited from a digital marketing specialist who has agreed to share their expertise, opinions and case studies. Their details are given at the end of the article.
For humans, seemingly, current attention span is no more than eight seconds. That’s less than that of a goldfish! Marketers have felt the effects of this change considerably, and audiences’ shrinking attention span presents several challenges. Earlier, all brands needed …..
Learn how influencer marketing has ripped into social media strategies and how it can help you Over the past 24 months, there have been hundreds of marketing campaigns executed with the help of influencers. As brands infuse influencer marketing into …..
New in the email marketing world? Learn how to construct an effective email campaign By now, you may have at least heard someone talk about email marketing. Maybe one of your colleagues is a great fan or one of your …..
A briefing on the advantages and disadvantages of chatbots Technology and fashion are not exactly two industries which you would associate with one another. While this might be the only time you see the likes of Mark Zuckerberg and Naomi …..
Why you need an email strategy for 2018 – the best behavioural email marketing predictions for the coming year It’s that time of the year when you’ll see a wave of marketing predictions for the forthcoming year. While they may …..
Unless you have been marooned on a desert island, chances are you know what Artificial Intelligence (AI) is and have experienced the benefits of machine learning is having on customer experience and business operations Despite being around for decades, AI …..
Online quizzes are a great way to present your content in a playful way. Quizzes are not only truly engaging, but they also allow you to collect valuable information about your audience This includes both the insights derived from the …..
…And you won’t be able to tell the difference 2017 is the year that copywriting by Artificial Intelligence (AI) has moved from science fiction fantasy to commercial fact. Game-changing new tools mean that computers can now produce convincing, accurate product …..
The best digital marketing tips from 2017 at the 3XE conference The 3XE Search – Digital Marketing Conference, was one out of a series of three educational conferences focused on different aspects of digital marketing. The event took place at …..
The pressure is on for today’s marketers who are on the hook to demonstrate real value for every campaign. Perhaps that’s why affiliate marketing has become the go-to strategy for driving sales and brand awareness; it is, after all, one …..
