Posts by Expert commentator
This is a post we've invited from a digital marketing specialist who has agreed to share their expertise, opinions and case studies. Their details are given at the end of the article.
Fines for companies breaking anti-spam rules reach new highs The Information Commissioners’ Office (ICO) has the power to issue fines of up to £400,000 to companies that fail to comply with data handling and antispam law and it’s a power …..
Here’s how to attract more brand ambassadors and let your customers do the marketing for you Many people — even professional marketers — confuse brand ambassador and influencer marketing. Although they share many traits, they are fundamentally different approaches and …..
4 areas where leaders can effectively manage the chaos Project managers are faced with an ever-changing landscape of new technology, media outlets, and remote workforces. Some people end up in very static careers. They do the exact same tasks for …..
Acquiring an existing website is much less work than creating one from scratch; how can marketing managers ensure their success online? Web businesses are certainly an attractive proposition for business owners and marketing managers looking to take on a new …..
How to successfully source and create an influencer marketing plan for 2018 Who are you more likely to trust before buying a product? Pose this question to contemporary audiences, and they’ll predictably — and understandably — say friends, family, and people …..
Learn the benefits of progressive web apps (PWAs) and why you should be using them This year has been huge for the mobile web. Accelerated Mobile Pages (AMP), which have enabled the rapid delivery of news content, have muscled their …..
How you can use push notifications to increase your online conversions You already know about email, social media, affiliate marketing, SMS, ads (Google Adwords, Facebook, Bing). All these channels have their own piece of the marketing promotion pie, where you …..
Which of these design elements are you using to enhance your web experience and conversion? If you’re launching a new site or refreshing an existing site it’s important to ensure your site looks contemporary and appealing. Since website design styles …..
How to increase conversions with an SEO audit Focusing on SEO while neglecting your conversion rate is a great way to wind up with a website that ranks highly for keywords your audience doesn’t use or attract a bunch of …..
Google’s related searches are a treasure trove of content ideas As well as arming you with keyword phrases to fit into your articles, related searches also give you a massive insight into who your customers are and what their intent …..
