Posts by Expert commentator
This is a post we've invited from a digital marketing specialist who has agreed to share their expertise, opinions and case studies. Their details are given at the end of the article.
What email marketing opportunities do you miss in your transactional emails? There’s no question that email marketing is one of the key opportunities for almost any marketing team. When thinking about it, newsletters and other promotional emails are usually the …..
Conversational marketing can introduce personalization across the buyer journey, leading to better results Only 22% of customers are happy with the level of personalization in digital retail. However, conversational marketing could offer true 1:1 personalization at every stage of the …..
Social media is one of the best ways to reach your millennial audience, but what should your social media marketing strategy include in order to engage this demographic? Brands have stopped considering social media to be just like any other …..
We often associate the word “audit” with tax season – it’s not really a subject we enjoy thinking about. But in reality, there are so many audits that marketers can benefit from This is especially important for your marketing strategy, …..
Marketers who are willing to take a hands-on approach can achieve dramatic results with personalized data strategies Regardless of what your short- or long-term business goals are, an imperative part of achieving success is knowing who your prime audience and …..
Insights from the Data & Marketing Association’s head of insight, Tim Bond, reveals email attitudes and behaviours among demographics over 45 years old The technological world that we live and work in continues to evolve, seemingly offering new ways to …..
Artificial Intelligence (AI) has actively taken the world by storm. More and more businesses are now planning to leverage AI to develop brand management strategies as a fundamental part of their vision and mission Meanwhile, AI is slowly but steadily …..
Applying common sense when optimizing your content for SEO and readers Myths of good and bad practices in online marketing tend to be shared and reshared and can become self-perpetuating, so it can be confusing for newcomers to online marketing …..
A list of digital hacks and tools for full-stack marketers First of all, think through your most tedious, low-skilled, weekly tasks. If you find them cumbersome, chances are, other marketers are bound to have felt the same frustrations as you. …..
Tracking all the usual metrics can help you measure SEO performance, but there are 3 other metrics you probably aren’t tracking that could help make a big difference SEO is all about generating organic traffic to a website and ensuring …..
