Posts by Expert commentator
This is a post we've invited from a digital marketing specialist who has agreed to share their expertise, opinions and case studies. Their details are given at the end of the article.
3 examples demonstrating the benefits of social listening for financial services In a decade, social media has gone from somewhere we share photos of our cat, rant about politics, get passionate about sport, and learn how to use eyeliner – …..
How UK tools can improve affiliate marketing’s reputation in the US Affiliate marketing has suffered from a bad reputation in the U.S., and things weren’t so different in the U.K. a decade ago. In the U.K., though, industry leaders worked …..
See better results and bigger wins using a test-driven B2B marketing strategy Gambling on hunches when deciding which tactics and channels will help you achieve your goals is a flimsy strategy that could land you on the wrong path. The …..
An in-depth step-by-step strategy for optimizing your site for mobile-first index with expert tips for 2018 It’s that time of year again. A time when we can look back over the past year and reflect on the huge amount of …..
The difference between social listening, monitoring, and real social insights In sixty seconds alone, 3.3 million Facebook posts, 66,000 Instagram photos, and 449,000 tweets are published. That’s an abundance of content, but in this sea of data, your consumers are …..
The best tools and softwares to help manage and optimize your SaaS project You’ve launched a great service or a product, but it is not getting the due consideration that you’d hoped for after the release of your SaaS project. …..
Graphic design is one of the most important components of any successful marketing campaign The right design does everything from establishing credibility with the audience to strengthening brand messaging, and using the right combination of design elements – like color, …..
Marrying logic and magic pushes campaigns beyond the marketing noise Today’s savvy consumers require authentic connections at precise points in the buying cycle. Brands that fail to consistently hit that mark will struggle to keep up. Instead of adding value, …..
How to generate better sales leads that lead to conversion Many B2B sales organizations get bogged down with too many bad sales leads. Salespeople are often crying out for “more sales leads” but “more” is not always better! Instead of …..
Chatbots that say “I’m sorry, I don’t understand that” fail in today’s consumer-brand interactions – here’s why! At MarTech San Francisco 2017, Nick Pandolfi of Google’s Global Product Partnerships claimed that language is the new user interface. But chatbots are …..
