Posts by Expert commentator
This is a post we've invited from a digital marketing specialist who has agreed to share their expertise, opinions and case studies. Their details are given at the end of the article.
How to gain visibility in China’s digital marketplace Everyone wants a piece of the emerging market’s pie, and the biggest slice is still China. After a temporary retreat, overall economic growth in China is expected to continue its upward trend, and retail momentum …..
6 of the best SEO tools to make sure your on-page SEO is optimized Implementing SEO Services for clients in a wide array of industries, I’ve learned to utilize some amazing tools for on-page SEO – and how much of …..
Key trends on how brands are building trust in China As we have just updated our China Digital Marketing Strategy Guide, Lei Chien, the author of the guide, has produced the article below on how brands are building trust in …..
How to get ahead of the ecommerce competition by keyword research, referral marketing, competitor analysis and viral marketing In this post, we’ll outline 4 marketing growth hacks to help ecommerce business, the tools to achieve this and how to use …..
Examples and best practice advice on how to maximise your digital marketing reach with an integrated PPC and SEO approach. When it comes to digital marketing, pay per click (PPC) advertising and search engine optimisation (SEO) are arguably two sides …..
While new digital marketing techniques are constantly emerging, the old standbys remain great strategies to attract new customers People love free stuff, giveaways, and contests. Remember Warren Buffett’s $1 billion March Madness challenge? Even though the odds were abysmal (about …..
3 key ways to streamline your martech stack and maximize the value of your marketing toolkit Martech is about finding the right tools to help you reach specific outcomes. Paring down to only the necessary tools will help you control …..
How to gain visibility on SERPs for local law firms As the world goes online, professionals like lawyers, accountants, and dentists are discovering that not as many potential clients are walking through the door and more are searching for them …..
Sales teams have managed customer journeys using CRMs for years. Now, thanks to the rise of social media marketing, there are now IRMs for marketers to manage their influencers Our list below covers the standout features of the 20 best …..
Search Marketers Are Embracing Online Reviews Evidence of the growing importance of online review sites like Yelp, TripAdvisor, Google, and Facebook is hard to ignore. According to research by ReviewTrackers, 49 percent of consumers always or often check online reviews, …..
