Posts by Expert commentator
This is a post we've invited from a digital marketing specialist who has agreed to share their expertise, opinions and case studies. Their details are given at the end of the article.
Learn how to retain the customers you already have Strategies for winning new customers are always being tried and tested, many without success. It is much harder to bring in a valuable volume of new customers than to make the …..
Get your Adwords campaign in front of your competitors with a limited budget As a website owner, you want to be successful online and get your website found on the internet. There are many ways to promote your website. One …..
Every day, we instinctively change our communication styles to fit our audience That bawdy joke? You’re never going to tell it in the presence of your buttoned-up in-laws. Instead, you’ll wait until you’re surrounded by old friends. Why? It comes …..
Use these techniques to help convert and engage customers into repeat purchases and brand advocates across the customer lifecycle Being a marketer can be exhausting. As if it wasn’t hard enough to attract new customers, now everyone’s talking about optimizing …..
When it comes to selling online, a good marketer is doing their best to optimize the marketing funnel. But most often they do the online part of the job – supporting the customer on their way to the shopping cart …..
The building blocks of an effective brand strategy Since the turn of the millennium, more than 50 percent of Fortune 500 companies have suffered or failed due to digital disruption. With so many social media sites competing at nearly every turn, building …..
Don’t make mistakes that others have already learned to solve; these email marketing strategy tips will give you the foundation you need to increase your conversions There’s nothing more frustrating than knowing that you’re making mistakes that others have long …..
Affiliate marketing’s outlook in the not-so-distant future should perk up any entrepreneur’s ears While some naysayers have prematurely eulogized affiliates, a Rakuten Affiliate Network study estimates they’re on target to grow by nearly $7 billion by 2021. So when marketers claim affiliate …..
Why the marriage of technology, data, and creativity allows brands to foreground the consumer experience and drive greater sales results More than most marketing strategies, direct marketing remains largely stigmatized. Mention it to most outside of the discipline, and truckloads …..
Conversion rate optimization (CRO) is the process of converting more of your website visitors into leads for your business Especially in long B2B buying cycles, the ability to generate more Marketing and Sales Qualifies Leads (MQLs & SQLs) is crucial …..
