Posts by Expert commentator
This is a post we've invited from a digital marketing specialist who has agreed to share their expertise, opinions and case studies. Their details are given at the end of the article.
Learn how to shift your automated email marketing into hyper-drive by pre-defining 5 key segments based on fine-grained customer information and behavioral data Email marketing has long been a cornerstone of any successful eCommerce operation, and, in much the same …..
Unsure about how to use Google Analytics? Need some guidance on how to navigate around it? Learn how to set-up a GA demo account Jill Quick originally wrote this advisory for our blog in July 6th 2016 based on a briefing …..
Churn is a growth and revenue killer but it’s not something that occurs when the customer is abandoning you. It is a customer lifecycle problem, which should be tackled throughout your entire relationships with customers (and even before they start). …..
Why do your Facebook, Google Analytics, AdWords and Bing display entirely different numbers? It’s called Data discrepancies Data discrepancies are very common, and misunderstanding them will lead you to the wrong conclusions. But there’s good news: we’ve finally solved them …..
Messenger apps have a bigger audience than social networks. Here is how to reach them. Messenger apps are big. The top four messaging apps – Facebook Messenger, WhatsApp, WeChat, and Viber – now claim nearly three billion monthly active users …..
A website video is just the tip of the branded-content iceberg Gone are the days when a single video on your website would help you stand out. Brands have been using video content to capture the attention of consumers for …..
The four steps of personalization, and why you should care in the first place Consumers decide very fast – in a matter of seconds – whether they like your email campaign. Provide something relevant, and you have a happy customer. …..
How to reach out and impress potential influencers for your brand People who have the power to open up the doors of professional opportunities for you are the busiest people. Before they have their first cup of coffee, hundreds of …..
All you need to know about the specifics of creation, inventory management, pricing and promotions of Magento bundle products from the certified Magento partner Users commonly mistake a Magento 2 bundle product for its ‘grouped’ peer. This is hardly a …..
The voice search revolution is upon us. It’s time to optimize for today and future-proof for tomorrow Whether or not you were ever skeptical about voice search since its introduction to Google browsers in 2012, you have to admit that …..
