Posts by Expert commentator
This is a post we've invited from a digital marketing specialist who has agreed to share their expertise, opinions and case studies. Their details are given at the end of the article.
Do your lead scoring right and it will drive sales through the roof Lead scoring – it’s one of those terms which raises eyebrows outside the world of marketing, and rolls eyes within. Do it right and it will drive …..
These days, social media is non-negotiable as far as marketing is concerned. You simply cannot ignore the power of social media with the number of worldwide users expected to hit three billion by 2021 If you aren’t already leveraging social …..
Which creators to use to raise brand awareness and maximise your ROI In recent years, and even months, the influencer marketing industry has grown exponentially and it’s showing no signs of slowing down. In 2017, 86% of marketers reported using …..
Why new artificial intelligence matters for business, from global trend to maximizing marketing and operations spend AI has progressed quite away from its early beginnings, and its prevalence in modern business models has increased exponentially. Yet, despite this, our relationship …..
Advantages and drawbacks of different influencer marketing solutions. Did you know that searches for the term “influencer marketing” increased almost by 200% between 2016 and 2017? And, by just the fifth month of 2018, the average monthly searches have already …..
Standing out online is not a question of quick fixes. It’s a question of mindset Web design sits at the core of a site’s success. It communicates the substance of what you do and why anyone should care. Peel back …..
Consistent connection matters, regardless of the season Communicating with your customers isn’t about waiting for the right moment. It’s about reaching them during times of need, times of plenty, and everywhere in between. Take educators, for example. Although most schools make …..
Use these 11 classic techniques to boost email engagement Is a bottleneck breaking the momentum of your emails? It’s time you rethink your email marketing strategy and create interesting emails that can get you better subscriber engagement. With 149,513 emails …..
Track keyword optimization data that truly matters We all know the drill. To pick up the most searched keywords, do our best to rank high and pay SEO consultants for achieving the position #1. Well, this isn’t necessarily the worst …..
The aim of multi-platform customer service is to provide customers and audiences with options on how they would like to communicate with brands These platforms also deliver a seamless service experience for customers, regardless of what channel they may choose …..
