Posts by Expert commentator
This is a post we've invited from a digital marketing specialist who has agreed to share their expertise, opinions and case studies. Their details are given at the end of the article.
Digital advertising trends have shifted from desktop to mobile in recent years. This mobile-first approach is quickly taking over as the preferred method for digital advertising and is on the cusp of being the most focused on medium for ad …..
Successful business communication entails tailoring messages to different types of audiences Not so long ago, digital marketers and influencers used to make bold statements such as Email marketing is the best communication channel and shall continue to dominate for eternity. …..
Email is a marketing channel that has evolved over the years, smartly adopting new technology and adapting to demands of the changing times Emails have been in place for around four decades now. It is a remarkably cost-effective way to …..
Marketing strategy can use privacy as a strength, not a weakness There has been a lot of controversy about data and privacy for businesses and consumers alike in 2018.This has been highlighted by the introduction of GDPR in the EU …..
What makes a successful blog? If you think the answer is number of views, you may or may not be right Some blogs are there to convert, others to promote awareness and some are there to encourage conversation. Regardless of …..
Here are some SEO Tactics that will be sure to help improve your ranking Broadly, SEO is any activity that helps you improve your ranking on search engines such as Google, Bing, and others. With 3.9 billion internet users and …..
9 Tools You Can Use to Spy on Your Competitors Businesses that focus on their target audiences, ideal buyer personas and customer pain points are ahead of the marketing game. But they’re still missing a crucial step to success. Failing …..
Those in ecommerce industry tend to consider benchmarks, budgets, and trends to streamline their businesses. Unfortunately, they ignore risks Every year, around this time, Shopygen publish a post on important risks that cannot be ignored by our readers’ businesses and …..
Millennials (or Generation Y) are people born between the early 1980s to the early 2000s. Statistics show that in the near-future, millennials will make up most of the workplace. In fact, these young people are the largest generation in the …..
Over half of the leading marketing teams report they are using AI in some way, and 57% of teams believe that AI is necessary to support their strategies and sales goals It’s no surprise that AI technology is all the …..
