Posts by Expert commentator
This is a post we've invited from a digital marketing specialist who has agreed to share their expertise, opinions and case studies. Their details are given at the end of the article.
AI, in a marketing context, is a form of optimization (designed to optimize marketing tasks, tools, and communications). It’s on the verge of transforming our roles and is spurring a revolution to our entire industry Have you ever received a …..
Optimizing your website and landing page for higher conversion rates If you’ve been on the right side of the affiliate marketing trend for the last few years, then you should be seeing positive results for your efforts. You’ve got a …..
Most businesses owners understand the significance of having superb content for their company websites, but when it comes to web hosting, they either fail to take it seriously or they are just blank My last article for Smart Insights covered …..
Boost in-store sales with social media. Infographic illustrating the many ways in which retailers can integrate their social presence with the in-store experience. The topic of omnichannel marketing seems to be on the lips of most retailers these days. In …..
Managing the changes brought about by AI applications is the next big challenge for marketers Artificial intelligence applications are already becoming a mainstay within marketing teams across the globe. With pickup levels of AI marketing initiatives already much higher than …..
Find out the most effective steps that will help you grow your company and generate leads With software development setting records every year, it is easy to see why SaaS presents a lucrative opportunity for entrepreneurs. But like in every …..
3 Keys to creating a really effective call to action The call to action, or CTA, is the darling of the digital scene, a must-have for marketers in every webpage or piece of content. But don’t be distracted by their …..
Examples showing why the ‘Thank you Mom’ campaigns are so effective Procter & Gamble Co.’s “Thank You, Mom” campaign is the first of our new series of pieces celebrating the most influential campaigns, both past and present. In this case, …..
Branding is indispensable for businesses, big or small, new or old Branding defines a business’s identity; it is how a business presents itself to the world. But branding is much more than fancy logos and catchy taglines – it captures …..
Is there a place for snarky comments when responding to customers on social media? In a recent report, by Sprout Social, it was found that brand personality on social media affects consumer purchase decisions. Respondents said they wanted more honest, …..
