Posts by Expert commentator
This is a post we've invited from a digital marketing specialist who has agreed to share their expertise, opinions and case studies. Their details are given at the end of the article.
In new research by GetSocial, we look at new methods of sharing, the rise of Dark Social as a traffic source, the decay of the Facebook Feed and a surprising comparison of both (spoiler: dark social wins) There are now …..
What do new chatbots look like? What role will they play in online commerce? When do you think the first chatbot was invented? Most people would guess that it hit the market sometime around the turn-of-the-century. They would be wrong. …..
Chart of the Day: Which resolutions of web browsers should you target when testing new website designs? If you have ten people in a room together, chances are high that most of them will have different device types that use …..
Urgency messaging is a great way to raise conversions but is getting an increasingly bad rep Getting visitors on your site and converting seems to be more difficult than ever. Consumers are indecisive, and, with more choice online than ever …..
Don’t make your customers wait for your site to load As desirable of a quality patience is, it is the last thing you should expect from clients visiting your website. Just making them wait one second extra can drastically reduce …..
Three keys to evolving with Facebook advertising changes It’s the World Series of baseball and the monkey bars of the school playground. Facebook Ads is the battleground everyone is clamouring to dominate — probably because it’s becoming increasingly difficult to …..
How old are the top ranking pages and what does this mean for your business? One very common question everyone wants to know is ‘how do I get my website ranking on Google?’ Marketing agencies are probably used to hearing this …..
SEO is an important part of a promotion for any business on the Internet In the long term, SEO is more profitable than many other sources of traffic. Therefore, it’s important to have a care of search engine optimization from …..
Find out how Southbank improved their open and click-through rate with a simple email welcome sequence First impressions in life are all important. This is certainly true in the world of email. Welcoming a new subscriber is a key point …..
These are the exact steps I took to see ROI in 3 weeks, not 18 months Since Bill Gates was (arguably) the first to popularize the phrase “Content is king” in a 1996 essay, the locution has been harped on …..
